Cape Decision

Beverage Industry Business Cases

Spring Water - Operational Marketing Plan (2010)

To face increased competition from brands imports and tapwater leading to significant production overcapacities, our client needed a robust, hands-on and pragmatic marketing plan.

We gathered selected market and operational information to build a solid strategic plan based on existing and new products.

Organic Coffee - Supply Chain Development (2009-2010)

Together with the grower, we reviewed the local coffee market structure, the local sourcing opportunities and export potentials.
Focus was then put on the supply chain to support commercial opportunities for the international organic coffee business.
Based on a limited number of scenario's, the financial payback of investments in infrastructure was developed and estimated.

Regulatory Diagnosis - Bottled Water Industry (2009)

Assessing the national legislation on bottled water and its implementation : these were the two objectives of this project.

Also covered by the evaluation : the concession authorisation and approval procedure, quality criteria and water classification, surveillance and quality control, environmental protection and taxation practices.

Key elements of new legislations are now ready for optimal implementation according to the international bottled water requirements.

Strategic Diagnosis - Mineral Water Company (2008)

Based on a strategic and operational diagnosis of the company’s key functions, a series of core strengths and opportunities for improvement and business development were established. These elements served as foundations for the company’s business plan.

With our recommendations in a second step, the plan was further developed into an program of prioritized actions in function of the added value. Implementation of this plan is foreseen for this year.

Feasibility Study - Fruit Juice Concentrate Plant (2008)

Quantification and qualification of the agricultural production potential was established during pineapple and maracujas field visits with agribusiness experts. The export potential was then estimated by having a close look at the European and Middle East juice concentrate markets.

We focused then on the project estimated financial payback and return on investment by designing a computerized model of the future concentrate production plants.

New Packaging Technologies Scouting (2007)

Various and selected packaging technology scouting projects have taken place for an international brewer. New product concepts have been validated and are now in the starting blocks for their development and implementation.

This extra impulse gives our client a unique competitive advantage in a very fast moving market. Indeed, the value of this additional innovation portfolio has increased significantly while using a minimum of his own resources : he continued to focus on his day-to-day innovation activities.

Future Supply Chain Technologies (2005-6)

An in-depth technology scouting effort has generated 33 proprietary innovative concepts from multiple industry sectors. The scope covered supply chain technologies, manufacturing and process for non-alcoholic beverages.

This focused search was based on a series of strategic opportunity areas. Our client’s innovation funnel was completed with short, medium and long term innovation opportunities. This is an crucial asset to maintain a leading position for this major international player in the softdrinks business.

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