Beverage and Packaging Experts

your Partner in Success

Cape Decision 
  European Base with global Exposure

Located close to Brussels in the heart of Europe with 30 years of experience, Cape Decision can help you with a lean and agile structure, multilingual skills (English, Dutch, French, German) and global experience.
  Mr. John F. Schrurs - Operations and Business Development

Graduated in ‘85 from the University of Louvain-la-Neuve (UCL, Belgium) with a BSc and a MSc degree in mechanical engineering, he acquired process experience with EXXON, while obtaining an MBA (KULeuven, Belgium) in ’87. From 89 to 91, John fine-tuned his 6-sigma competencies at BEKAERT and his market development skills with SHELL.
For the next 10 years, he held various positions with THE COCA-COLA COMPANY and bottlers, in Europe and abroad. These roles covered process excellence, operations support, product innovation, global technology development and multiple-country technical leadership.
In 2000, AMCOR offered him a European manufacturing leadership role for its flexible packaging division. In 2003, the INBEV group asked him to lead the worldwide packaging and sales equipment innovation strategy. In 2005, he founded CAPE DECISION to offer his experience to a wider range of clients.

Jean is member of different boards including the AILv (Louvain Polytechnic Alumni).

  Mrs. Dominique M. Huret - Research and External Communication


Dominique got her first journalism degree at the University of Georgia (Athens, US) in 1983. She obtained her masters degree in political sciences and communication in 1988 at the University of Louvain-la-Neuve (UCL, Belgium).

For the next 8 years, she has been a journalist and producer with CNN (Atlanta), the BBC World Service (London) and the European Commission (Brussels), and teaching in International Schools.

She has recently organized successful executive events and managed Europaid communication projects.

With her solid communication background and writing skills, she is in charge of Cape Decision external communications and market research and targeted prospection.

  Our Network of Partners

We build strong partnerships to guarantee optimal competencies with our wide network of :


- agro-business and food product experts
- market research and agencies professionals
- intellectual property service providers
- interim management services
- business assurance and management system certification companies
- conference and trade show organizers
- investors and private equity companies.